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Binge drinking is often times enacted and perpetuated through peer influence. Additionally, existing literature shows that young adults frequently overestimate their peers’ drinking habits, thus creating a misinformed norm and, in turn, misperceiving their own alcohol consumption to be less than the group norm.
The findings that over half the participants who identified as having “that friend” or “those friends” to whom frequently engage in problematic drinking at a more elevated level than the rest of the peer group may have or does have an AUD has major implications for possible future efforts to reduce binge drinking among the young adult population.
There is a history of opportunistic operators who have exploited the advantages of the digital space. Bait-and-switch, selling placements and branding fraud have contributed to some addiction professionals’ wariness of online marketing.
Addiction treatment providers are held to very high ethical standards. Both NAATP and NAADAC have issued comprehensive codes of ethics for their members. Some of these standards may apply to the digital marketing practices those members use. We address a set of 6 essential principles for ethical web marketing.
The outputs from multiple models suggest that there exist distinct response patterns between alumni and friends and/or family of alumni. Specifically, the results suggest that alumni are more likely to prioritize internal aspects of treatment (e.g. counseling offerings, peers, staff), while friends and/or family members will prioritize external aspects of treatment (e.g. administrative policies, family involvement, prices).
These results suggest the importance of facilities offering well-rounded treatment offerings that address the concerns of all those involved in the treatment process.